The AI Swimsuit Index™ How much large companies talk about AI vs. how much they can prove
Overview
Company analysis
AI initiatives

The AI Swimsuit Index™

Every large company now says it's "powered by AI." Far fewer can point to a hard number that proves it pays. The AI Swimsuit Index scores the distance between the two: how loudly a company talks about AI across its filings and earnings calls, against how much proof of real, disclosed value it can actually put on the table.

The name nods to Warren Buffett: "Only when the tide goes out do you discover who's been swimming naked." AI is the rising tide; this index the gauge for when it goes out.

Proof is scored on a 0-5 ladder that accounts for observability and materiality of AI impact.

0
Silent - no material AI discussion
1
Aspiration - AI named as a priority, or a future target
2
Activity - a specific deployment, but only usage, adoption or spend to show for it
3
Result - a real, quantified value outcome ("$2bn saved")
4
Tracked metric - a defined economic metric (cost, revenue or margin), followable over time
5
Broken out - a standing, separately-reported line an outsider could audit each quarter
Version 0.1 - a working prototype. This release covers S&P 500 companies above $25B in revenue, plus a hand-picked set of bellwether names across every sector and a focused list of B2B SaaS and data firms.

Scores are research opinion based on public disclosure - not investment advice.

The Proof Gap: AI talk vs. disclosed proof

Share of companies that disclose a specific AI deployment, quantify its impact (Proof Level 3), and reach a trackable result (Level 4)

Discloses a specific AI deployment Quantifies impact Quantified result · Level 3 Trackable result · Level 4

Disclosure from company filings, 10-K and 10-Q. Quantified impact and proof levels from earnings calls, 8-K releases and web research.

Talk vs. Proof

AI disclosure volume against disclosed, verified proof

Sources: financial filings, earnings calls, press releases and web search.

The Proof Funnel

AI impact disclosures by Proof Ladder level

Sources: financial filings, earnings calls, press releases and web search.

What kind of proof?

The kind of value AI delivers, and how hard the metric proving it is.

Select a company to see its AI Talk and AI Proof.

Explore what companies claim AI delivers

Build a question from the lenses below. Every figure is a deduplicated, sourced claim drawn from filings, earnings calls and 8-K releases. Pick a unit to see the spread of the numbers.